About Effingham
The Effingham, Illinois market is comprised of five radio stations: 95.7 WCRC, WCRA AM1090/99.5FM/107.7FM, 105.5 & 100.5 Jack FM, 98.9 The Game, and 96.3 Classic Rock.
Coverage Maps
Station Demographics
All American Country
WCRC is a 50,000 watt powerhouse covering central Illinois in a 65-mile radius. WCRC is a heritage station with a large listening base that is hooked on country music, news, and The Cromwell Ag Network. The target audience is adults, ages 18-54. Tune into WCRC for a variety of country music from all your favorite classics to the new sounds of the industry. WCRC is rooted in country music & community involvement.
News Talk
WCRA is the legacy station, serving central Illinois for over 65 years. We bring the biggest names in Talk Radio: Dave Ramsey, Mark Levin, MikeGallagher, and more, plus fun programs on the weekends. Our very own Trading Post also attracts a regular host of local & loyal followers. WCRA is simulcast on 3 stations including 2 FM signals to bring special coverage throughout the area at night, providing the best in 24-hour coverage.
Adult Hits
Jack FM is an 80’s and 90’s based music format with no live announcers and offers an edgy attitude making this a fun format for all ages. The target audience is Adults ages 18-49. Take a 6,000- song library, packaged with a playful tone, and you’ve got JACKfm®, what Time Magazine called “the most successful branded music format in 25 years.” More music in the morning… Jack isn’t about the talk. Jack is about the music.
ESPN Sports
98.9 The Game is ESPN for Central Illinois. Located in Neoga-Effingham Mattoon, we provide sports programming 24 hours a day to much of Central Illinois. 98.9 The Game is an ESPN Radio affiliate and the Effingham area’s play-by-play home of The St. Louis Cardinals. ESPN Radio is a male-dominated target with a wide age appeal of 18+. The sports-listener is above average in both their income and education levels.
Classic Rock
Enjoy less talk and more rock with 96.3 Classic Rock. We’re bringing you all the greatest hits from all your favorite decades. The target audience is male-dominated with an age range of 25 to 54 years. Listeners choose our station because they enjoy rocking out to the classics, not listening to nonstop talk. Expect ticket giveaways, entertainment news, and more from Effingham’s newest Classic Rock station.