About Mattoon
The Mattoon/Charleston, Illinois market is comprised of four radio stations: 101.3 WMCI, 92.1 The Axe, 104.3 The Party™, and 103.9 Victory.
Coverage Maps
Station Demographics
Today’s Country & All-Time Hits
13,500 Watts Station
Target Audience
- Primary: Ages 25-54
- Secondary: Ages 35-64
- 64% women
- 36% men
- Family oriented
Active & responsive audience committed to our local communities. Events include:
- Local Sports
- St. Jude Radiothon
- Mums for Moms
- Relay for Life
Classic Rock
6000 Watts Station
Target Audience
- Primary: Ages 35-49
- Secondary: Ages 25-54
- Male-dominated
Loyal listeners committed to our local communities. Events include:
- American Red Cross
- Relay for Life
- Coats for Kids
- One Stop Community Christmas
- NASCAR/INDY Racing
Today’s Hits
12,500 Watts Station
Target Audience
- Primary: Ages 18-44
- 70% women
- 30% men
Unique, trendy, & active audience
- Stay-at-home moms
- Day-to-day workers
- Professionals
Committed to our local communities. Events include:
- Special Olympics
- Polar Plunge
- Kidd’s Kids
- Mattoon-Peoria St. Jude Run
Local Sports
250 Watts Station
Target Audience
- Primary: Ages 18+
- Male-dominated
Sports listener has an above-average income and education level.
Committed to our local communities. Events include:
- Variety of local sports
- NFL Sundays
- Many others